![]() ![]() As an exercise, try it with your spouse or a friend. You’ve probably experienced this phenomenon in your life. Let me figure out how to correct it for you.”īut if you tell him he’s wrong, you’re only adding gasoline to his fire of disagreement. Your immediate response should be “I agree with you, Sir. The customer shouts “You guys screwed everything up!” When you get a complaint, go ahead and agree with the complaint. A friend of mine who’d been married for seventeen years said that the magic formula to her relationship was telling her husband, “You’re right.” Who can argue with that? By ending silly arguments, one can move on and enjoy the important things in life.Ĭustomer service problems can be handled the same way. There’s no easier way to instantly end an argument than by agreeing with the opposition. If you want to get him to shut up, agree with him, and he’ll stop behaving like a raving maniac. ![]() If you want to keep a raving maniac going on and on about how right he is, just disagree with him. If you want to keep an argument going with someone, tell them that they’re wrong. If you want people to agree with your viewpoint, which is what selling is, all you’ve got to do is agree with their position, agree with their opinions, and step into their shoes for a moment. New York Times Bestseller, Amazon #1, Barnes & Noble #1, USA Today bestseller by self-made Multi-millionaire Vince Stanzione.Regardless of whether the customer is right or wrong, you need to make it safe for him to be right so he doesn’t get so stuck in his “rightness” that he’s unable to change his mind. Taken from the The Millionaire Dropout, Fire Your Boss, Do What You Love & Reclaim your life. Spend some time to learn and sharping up your copywriting skills. The way we may consume media and advertising has changed however the old school advertising and copy writing techniques have not changed. ![]() Do you understand what the story is? Summary ![]() In fact, most people will not understand it at first glance. This is a clever headline, but it will not grab the reader’s attention. IF EVERY WIFE KNEW WHAT EVERY WIDOW KNOWS, NO HUSBAND WOULD BE WITHOUT LIFE INSURANCE. Here is an example of an ad agency headline: This is often where expensive advertising agencies get it wrong. In today’s instant click culture, headlines need to be quick and snappy. I like to keep my headlines down to 10 or 15 words, maximum. This is a very direct headline, with short, easy words. Your headline should be direct and easy to understand. That’s what advertising agencies do, and they normally end up killing the response. WARNING: Don’t try to be clever in a headline. Here are a few more great beginnings for book titles:Įverything you always wanted to know about. (one of my favorites) which I just used for this article. Here are a few tried and tested ways to start your headline: If it doesn’t, they won’t investigate further. Your ad must tell them what’s in it for them. New, Amazing, Startling, Revolutionary, Miracle, The Truth,Īnnouncing, Now, Suddenly, At Last, Last Chance, How To, Wanted,Įasy, Free, Compare, Discover, Be A, Do You, Love. Some of the words listed below have been used for many years, and may sound like clichés, but believe me-they work. Strong headlines work for articles, e-mails, and blog posts, too. It follows that, unless your headline sells your product, you have wasted 90 percent of your money. On average, five times as many people read the headlines as read the body copy. A headline needs to be effective in very few words. It should be a striking statement, or promise some benefit. If it interests the reader, he’ll read the rest of the ad. The large-print words at the top of the ad are read first. This information will hugely increase your chances of selling your product or service. ![]()
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